Privacy policy


Our Privacy Policy applies to our websites and brands, including and any other website, mobile application, or other online service that links to this Policy (collectively, our “Service”). You can read the full version of the Privacy Policy and find a summary below.


We collect many categories of personal information. The categories we collect may include: contact and profile information; comments and suggestions, chat and opinions; payment and transaction information; location information; information provided by social networks; information provided by third parties where permitted by law; information about fraudulent or criminal activity related to your account.

This personal information is collected from you in the ways described in the full Policy. A few examples include:

  • When You Submit Personal Information To Us. We collect personal information about you when you register for an account, make a purchase, sign up for marketing communications, participate in an offer, or send it to us.
  • When You Use Our Service. We collect some personal information about you automatically as you use our Service and visit our branches.
  • From Our Third-Party Partners. We may also collect personal information from our third-party partners who help us to provide the Service or from other third party partners to supplement or enhance our information where they have consent to provide your information or are otherwise permitted by applicable law.

We may link or combine information that we collect about you from various sources to help ensure a consistent user experience regardless of how you interact with us – online, in-branch, on mobile, or on social media.

We use personal information to provide our Service; to fulfil your requests, process transactions and contact you; to send you personalized advertising and promotional content and materials; to analyze and improve our Service and our business; and for other reasons described more fully in our Privacy Policy. 


We share information in a variety of circumstances to provide our Service, respond to your requests, improve your experience, and otherwise conduct our business. For example, we may share information:

  • With third parties to fulfill your orders or requests, such as when you choose to engage in promotional activities we provide with third party partners 
  • With select third parties, so that they can provide you with information and marketing messages about products and services you may enjoy, unless you opt out 


We want you to understand your choices regarding how we may process your personal information. Depending on how you use the Service, these choices may include the following:

  • Interest-based advertising. Visit the Network Advertising Initiative’s online resources, and/or the DAA’s resources to learn about how you may opt-out of certain interest-based advertising.  Some of these opt-outs may not be effective unless your browser is set to accept cookies. Furthermore, if you use a different device, change browsers or delete cookies, you may need to perform the opt-out task again.
  • Cookies Settings and Preferences. You may disable cookies and other tracking technologies through the settings in your browser.
  • E-mail Settings and Preferences. If you no longer want to receive marketing e-mails from us, you may choose to unsubscribe at any time. You can also set your e-mail options to prevent the automatic downloading of images that may contain tracking technologies.
  • Opt-Outs. You may contact us to opt out of the use of your personal information for marketing purposes and/or the provision of your personal information to our business partners for such purposes.


For more questions about our Privacy Policy, please feel free to email us at [email protected]



CMI Sales Inc. (“CMI,” “we,” “our,” or “us”) is committed to protecting your privacy.  This Privacy Policy explains how your personal information is collected, used, stored, processed, transferred and disclosed by CMI. 

Our Privacy Policy applies to our websites and brands, including, and any other website, mobile application, or other online service that links to this Policy (collectively, our “Service”). By accessing or using our Service, you signify that you have read, understood and agree to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy and our Terms of Access.



We collect personal information about you when you voluntarily submit information to us when you use our Service. This can include information you provide to us when you register for an account, make a purchase, post a review, send us messages, subscribe to our mailing lists, newsletters or other forms of marketing communications, participate in a survey, click on an ad, redeem a promotion, participate in an offer, or use some other feature of our Service.

We collect certain information automatically when you use the Service, such as information about the pages you visit on our Service, the actions you take on our Service or the device you use to access our Service.

We may also collect information about you from third parties if they have your consent to provide us the information or otherwise as permitted by applicable law.

The categories of personal information we collect may include:

  • Contact and profile information
  • Comments, suggestions, chat and opinions
  • Payment and transaction information
  • General Location information (e.g. Province, City)
  • Information provided by social networks
  • Information provided by third parties
  • Information about fraudulent or criminal activity related to your account

The list below sets out the categories of personal information we collect about you and how we use that information.  

  • Contact and profile information. We may collect personal information, such as your name, phone number, address,  business information, and e-mail address, when you when you register for our Service, sign up for our mailing list, enter a contest, participate in an offer, redeem a promotion, or enter a sweepstakes, or otherwise communicate or interact with us.  We will use your contact information to create your account, to communicate with you directly about the Service and about any questions, issues or concerns you or other users have, and to send you marketing communications in accordance with your preferences and applicable law.
  • Comments, suggestions, chat and opinions. When you contact us directly, e.g. by email, phone, mail or by completing an online form or participating in online chat, we will record your comments, suggestions, and opinions. We will also record comments and opinions you express when responding to surveys, entering a sweepstakes or taking part in promotions we run. We will use your comments, and opinions to address your questions, issues and concerns and improve our products and services.
  • Payment and transaction information. We collect information such as items purchased, date and time of your transaction, and payment information, such as your credit card or bank account details, when you make an in-branch or online purchase in order to complete the transaction, detect and prevent fraud, and inform our advertising and marketing.
  • Information provided by social networks.  When you interact with our Service through various social media networks, such as when you Like us on Facebook or when you follow CMI or share CMI content on Facebook, Twitter, Snapchat, LinkedIn, Instagram or other sites, we may receive information from those social networks including your profile information and any other information you permit the social network to share with third parties. We use this information to communicate or interact with you on the social network, to better understand the demographics of our visitors and to personalize content and advertising.  The data we receive is dependent upon your privacy settings with the social network. You should always review, and if necessary, adjust your privacy settings on third party websites and social media networks and services before linking or connecting them to our website or Service. 
  • Information provided by third parties. From time to time, we may receive information about you from third parties and other users, for example we may obtain information from our suppliers, resellers, marketing partners, and other business partners or from other members of your company or organization with your consent or as permitted by applicable law. We may obtain information from third parties to enhance or supplement our existing user information. For example, we may obtain mailing address information or we may work with third party partners who help us determine a general location based on your IP address so that we are able to customize content for your location. We may also collect information about you that is publicly available. We may combine this information with the information we collect from you directly. We use this information to contact you, to send you advertising or promotional materials or to personalize our Service, to pre-populate online forms, and to better understand the demographics of our users. 
  • Information about fraudulent or criminal activity relating to your account. We will use information about fraudulent or criminal activity relating to use of our Service for the purposes of detecting and preventing fraud or abuse.

All personal information: We will use the personal information we collect to operate, maintain and provide to you the features and functionality of the Service, to communicate with you, to monitor and improve our Service and business, and to help us develop new products and services. We may also use the personal information that we obtain to create aggregated or de-identified information that we may use for business purposes or disclose to our business partners.

If you choose not to provide personal information, we may not be able to provide you with requested products, services or information to the extent that the information is necessary for the provision of the products, services or information.

Cross-Context Information.  We may link or combine your activities and information collected from you on our websites and mobile apps with your in-branch purchases and information we receive from third parties with your consent or as permitted by applicable law, as well as information we collect automatically through tracking technologies.  This allows us to provide you with a personalized experience regardless of how you interact with us – online, in-branch, on mobile or social media.



When you use our Service, read our emails, or otherwise engage with us through a computer or mobile device, we and our third party partners, automatically collect information about how you access and use the Service and information about the device you use to access the Service.

We use this information to enhance and personalize your user experience, to monitor and improve our websites and services, and for other internal purposes.

We typically collect this information through a variety of tracking technologies, including cookies, Flash objects, web beacons, embedded scripts, location-identifying technologies, and similar technology (collectively, “tracking technologies”).

Information we collect automatically about you may be combined with other personal information we collect directly.

Keep reading to learn more about the types of information we automatically collect and for what purpose.

We and our third party partners use tracking technologies to automatically collect usage and device information, such as:

  • Information about how you access the Service, for example, the site from which you came and the site to which you are going when you leave our website, how frequently you access the Service, when and whether you open emails or click the links contained in emails, whether you access the Service from multiple devices, and other actions you take on the Service.
  • Information about how you use the Service, for example, the pages you visit, the links you click, the ads you view and click on, purchase information and your checkout process, your location when you access or interact with our Service, and other similar actions.
  • Information about the computer, tablet, smartphone or other device you use, such as your IP address, browser type, Internet service provider, platform type, device type/model/manufacturer, operating system, date and time stamp, a unique ID that allows us to uniquely identify your browser, mobile device or your account (including, for example, a persistent device identifier or an Ad ID), and other such information.
  • Analytics information. We may collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service and to understand more about the demographics and behaviors of our users.

We, or the third party partners we use, may use the data collected through tracking technologies to:  (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including targeted content and advertising; (c) identify and contact you across multiple devices; (d) provide and monitor the effectiveness of our Service; (e) perform analytics and detect usage patterns on our Service; (f) diagnose or fix technology problems; (g) detect or prevent fraud or other harmful activities, and (h) otherwise to plan for and enhance our service.

Your choices to control tracking technologies.  If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. 

Blocking or deleting cookies may impact or limit your experience using the Service, as some features and services on our Service may not work properly, however, disabling cookies will not prevent you from transacting with us.

You may set your e-mail options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether you viewed or engaged with our emails.

Deleting cookies does not delete Local Storage Objects (LSOs) such as Flash objects and HTML5. 

Do Not Track.  Although we do our best to honor the privacy preferences of our visitors, we are not able to respond to Do Not Track signals from your browser at this time.



Interest Based Advertising

We participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history.  We permit third party online advertising networks, social media companies and other third party services, to collect information about your use of our websites and mobile apps over time so that they may play or display ads on our Service, on other websites, apps or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through cookies or similar tracking technologies, which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the site and other information. We may share a common account identifier (such as an email address or user ID) with our third party advertising partners to help identify you across devices. We and our third party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research.  See Your Choices and Control Over Your Information, below, to learn more about how you may control interest-based advertising.

Social Media Widgets and Advertising

Our Service may include social media features, such as the Facebook Like button, LinkedIn, Snapchat, Instagram, Twitter or other widgets. These social media companies may recognize you and collect information about your visit to our Service, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.

We display targeted advertising to you through social media platforms, such as Facebook, Twitter, and others. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our Service while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. We may share a unique identifier, such as a user ID or hashed email address, with these platform providers or they may collect information from our website visitors through a first-party pixel, in order to direct targeted advertising to you or to a custom audience on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If you do not want to receive targeted ads on your social networks, you can adjust your ad preferences through your settings on those networks. If you do not want to receive targeted ads on your social networks, you may be able to adjust your advertising preferences through your settings on those networks.  For example:

Third party partners.

The following is a sample of the third party service partners we work with to provide cross-device linking and advertising services. We will strive to update this list if or when we work with new partners which offer you a choice about the collection of your information, but as partners change and new technologies become available, this list is likely to change over time and may not always reflect our current partners.  

Google Analytics and Advertising. We use Google Analytics and Google Universal Analytics to recognize you and link the devices you use when you visit our site or Service on your browser or mobile device, login to your account on our Service, or otherwise engage with us. We share a unique identifier, like a user ID or hashed email address, with Google Universal Analytics to facilitate the service. Google Analytics allows us to better understand how our users interact with our Service and to tailor our advertisements and content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google's site “How Google uses data when you use our partners' sites or apps” located at  You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here

We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the Doubleclick advertising cookie) or other third party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at 

Google Maps/Google Earth Additional Terms of Service. We use Google Maps/Google Earth to help enhance your experience on our site or as you use the Service. Unless your browser is configured to prevent interaction these tools may automatically collect information about your location, including through IP address, GPS and other sensor data that may, for example, provide Google with information on nearby devices, WiFi access points and cell towers, in order to display relevant geographic information to you. This information is governed by the Google Maps/Google Earth Additional Terms of Service and the Google Privacy Policy. 

User Experience Information  

On some of our Services, we use third party tools to monitor user experience information. These tools automatically collect usage information, including mouse clicks and movements, page scrolling and any text keyed into website forms. The information collected does not include passwords, payment details, or other sensitive personal data. We use this information for site analytics, optimization and to improve website usability. We do not permit this information to be shared with or used by third parties for their own purposes.



We may share your personal information in the instances described below.  For further information on your choices regarding your information, see the “Control Over Your Information” section below.

We may share your personal information with the following parties:

  • Third parties at your request: you may choose to share your activities on CMI with your friends through email, text or on various social media networks.
  • Promotional partners: third parties with whom we partner to provide contests and sweepstakes, or other promotional activities, which will usually be identified by name in the Official Rules of the contest or sweepstakes.
  • Select third parties: third parties, so that they can provide you with information and marketing messages about products or services that may interest you. To opt-out of sharing your personal information with such companies, see Your Choices and Control Over Your Information, below.
  • Service providers and advisors: third party vendors and other service providers that perform services for us, on our behalf, which may include identifying and serving targeted advertisements, providing mailing or email services, tax and accounting services, product fulfillment, payments processing, data enhancement services, fraud prevention, web hosting, or providing analytic services.
  • Product Suppliers: third party product suppliers who may have a legitimate business or legal interest in receiving such information. For example, personal information may be shared with product suppliers to fulfill warranty service obligations, product recalls, or transaction tracking regarding shipments or leases of supplier products.
  • The public: when you provide feedback or post user content on our site. For example, if you post a product review on our website or a comment on our social media sites, your information, such as your first name, last initial, state of residence, and your comments, may be displayed on our website or on our social media pages.
  • Purchasers and third parties in connection with a business transaction: personal information may be disclosed to third parties in connection with an CMI-related transaction, such as a merger, sale of CMI assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business by another CMI or third party, or in the event of a bankruptcy or related or similar proceedings; and
  • Law enforcement, regulators and other parties for legal reasons: third parties as required by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Access or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of CMI, our visitors, or others.



By submitting personal information to CMI, visiting our Sites, or using our Services, you acknowledge and agree that you have consented to the collection, use, and sharing practices set forth in this Privacy Policy as they relate to your personal information. You may withdraw your consent by following the instructions set forth in this Privacy Policy. You may also contact CMI’s Privacy Officer as set forth below. However, withdrawing your consent may limit your ability to use our Services and access our web content. You may not have the full functionality of our Services, and CMI may not be able to offer you some of the personalized products and services that depend on this type of information to function.

Profile and data sharing settings:  You may update your profile information, such as your user name, address, or billing information, and may change some of your data sharing preferences

How to control your email preferences:  You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications.  We make every effort to promptly process all unsubscribe requests.  You may not opt out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security notices).

Accessing, modifying or deleting your information:  If you have any questions about accessing, reviewing, modifying, or deleting your information, or if you want to remove your name or comments from our website or publicly displayed content, you can contact us directly.  We may not be able to provide you with access to or to modify or delete your information in all circumstances due to legal or contractual restrictions, and access to your personal information may be subject to legal exemptions recognized in applicable law. 

Cookies, tracking and interest-based advertising preferences:  

  • Cookies and Flash cookies.  Most browsers allow you to adjust your browser settings to: (i) notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) disable existing cookies; or (iii) set your browser to automatically reject cookies. Blocking or deleting cookies may negatively impact your experience using the Service, as some features and services on our Service may not work properly.
    Deleting cookies does not delete Local Storage Objects (LSOs) such as Flash objects and HTML5. If you choose to delete Flash objects from our Service, then you may not be able to access and use all or part of the Service or benefit from the information and services offered.
  • Interest-based advertising. To learn about interest-based advertising and how you may be able to opt-out of some of this advertising, you may wish to visit the Network Advertising Initiative’s online resources.
  • Mobile advertising.  You may also be able to limit interest-based advertising through the settings on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest based ads” (Android).  You may also be able to opt-out of some – but not all – interest-based ads served by mobile ad networks.
  • Some of these opt-outs may not be effective unless your browser is set to accept cookies.  If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you may need to opt-out again.



Keeping your information safe:  Security of your information is very important to us, and we have put in place safeguards to preserve the integrity and security of information we collect and that we share with our service providers. However, no security system is impenetrable and we cannot guarantee the security of our systems 100%.  In the event that any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.



CMI does not knowingly collect or solicit any information from anyone under the age of 16 on this Site.  In the event that we learn that we have inadvertently collected personal information from a child under age 16, we will delete that information.  If you believe that we might have any information from a child under 16, please contact us. 



The Services may contain links to and from third party websites of our business partners, advertisers, and social media sites and our users may post links to third party websites.  If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies.  We strongly recommend that you read their privacy policies and terms and conditions of use to understand how they collect, use, and share information. We are not responsible for the privacy practices or the content on the websites of third party sites.



If you have any questions about this Privacy Policy or wish to make a request to access, edit, or delete your personal information, please contact us.

CMI Sales Inc. 7719 - 40 Street SE, Calgary, Alberta T2C2G9

[email protected]



We may modify or update this Privacy Policy from time to time to reflect the changes in our business and practices, and you should review this page periodically.  We will update the ‘last modified’ date at the bottom of this page when we post changes to this Policy.   If you object to any changes, you may close your account. Continuing to use our Services after we publish changes to this Privacy Policy means that you are consenting to the changes. 

This privacy policy was last modified on [01-08-2021]

Effective date:   [01-08-2021]